Win search
everywhere.
Passionfruit gets you found and chosen on Google, ChatGPT, Claude and AI Overviews, combining always-on intelligence with expert execution.
Backed by and partnered with industry leaders
Floodgate
Stanford
Carnegie Mellon
Google
OpenAI
Anthropic
How Passionfruit works
Passionfruit is the managed service that wins search for you.
- 01
See every surface
Our intelligence watches every surface your buyers search, from Google to ChatGPT, and finds what matters.
- 02
Ship the fix
Experts whose whole job is organic search close every gap it finds.
- 03
Prove it, then learn
Every change is reported against revenue and pipeline, and the system learns from each one.
Search has never been bigger. Or more complicated.
The buyer’s journey now spans every search surface. Your strategy should too.
- ChatGPTExplore
“What’s the best option for my situation?”
[1] reddit[2] review siteYou are the first name in the answer.
- Reddit· Validate
- YouTube· Research
GoogleSearch“best [category] for [need]”
AI Overview
Cites Brand A, Brand B and two reviews.
The AI Overview names you, and your page ranks below it.
- Review site· Trust
ClaudeCompare“Compare Brand A vs Brand B”
[1] reddit[2] review siteYou edge ahead on the points buyers care about.
- Google AI Mode· Fan-out
GoogleConfirm“Brand A reviews and pricing”
AI Overview
Cites Brand A, Brand B and two reviews.
Reviews, threads and your own pages agree.
- Industry blog· Read
Your websiteDecideBuy, sign up or book a demoThe buyer arrives already convinced.
In between: Reddit, YouTube, review sites, People Also Ask and AI Mode query fan-out.
So what’s stopping more brands from winning?
It’s not a lack of effort. It’s too much data, too little time, and partners built for the old game.
Drowning in data
Five dashboards, five different stories, and no clear next step.
No bandwidth
Search keeps losing to whatever is urgent this week, and the backlog gets pushed again.
Partners built for the old era
Quarterly, manual playbooks, while search changes every week.
See what is stopping your brand.
Book a call and we will show you where you are missing from Google and AI answers.
Intelligence that learns, experts who execute.
Our system finds what matters. Our experts ship it. Every action makes the system smarter.
Intelligence layer
Know what to do.
Built in-house. It starts with your brand, watches every surface and learns every day.
Execution layer
Get it done.
Experts whose whole job is organic search ship across Google and AI search, every day.
We measure what matters, all the way to revenue.
Every metric that matters, across Google and AI, split by branded and non-branded.
Top of funnel
BrandedNon-branded
- Traffic
- Visitors who come from organic search.
- Rankings and impressions
- Where and how often you show up.
- Share of voice
- How often AI recommends you against competitors.
- Citations and sentiment
- How often AI cites your pages, and how it describes you.
Middle of funnel
BrandedNon-branded
- Engagement rate
- Visitors who stay and interact.
- Drop-off rate
- Where visitors leave before converting.
Bottom of funnel
BrandedNon-branded
- Revenue and pipeline
- By channel: Google, ChatGPT, AI Overviews and more.
- Key events
- Purchases, signups, trials and demos.
- By keyword
- Traced back to the queries that drove them.
From kickoff to execution. In 3 days.
On Managed Service we move fast and work across every vertical, with no heavy lift from your team.
Day 0
Onboarding
A deep dive on your business, products, customers, calendar and brand voice. Your brand is set up on the platform.
Day 3
Strategy and alignment
Sample content to align on voice. We present the strategy, and execution begins.
Ongoing
Execution
Experts ship across every vertical. The system learns from every action.
Start in 3 days.
Book a call and we will show you what we would ship first.
Every option solves part of the problem. We solve all of it.
Tools give data. Agencies give playbooks. We give you intelligence and execution.
Coverage, from the table belowPassionfruit is scored as Managed Service: the platform plus experts who execute.
| Capability | Passionfruit | In-house | Tools | Freelancers | Traditional agencies |
|---|---|---|---|---|---|
| Drowning in data | |||||
| Prioritized action items | YesYes, prioritized | YesAlongside other priorities | NoData only, you interpret | YesWithin their specialty | YesOften templated playbooks |
| Revenue and key events by keyword | YesProprietary data | No | No | No | No |
| Knows your brand | YesBrand context built in | Yes | No | YesLearns it over time | YesFrom an onboarding doc |
| Tracks competitor moves | YesNew pages flagged daily | NoAd hoc at best | YesRankings and share of voice | No | YesUsually quarterly |
| No bandwidth | |||||
| Owns the execution | YesEvery page type, end to end | YesWith your own team’s time | No | YesWithin a narrow scope | YesWithin the scope of work |
| Keeps work off your team | YesFully managed | No | NoYou do the work | NoYou manage them | YesMostly; you brief and review |
| Time to start work | YesExecution starts day 3 | NoMonths to hire | YesSign up the same day | YesQuick for a defined project | NoAfter the quarterly plan |
| Partners built for the old era | |||||
| Moves at the speed of search | YesReal-time signals | n/a | YesDaily data, you act on it | No | No |
| Learns with every action | YesEvery action annotated | n/a | No | No | No |
| Owns its technology | YesBuilt in-house | n/a | Yes | No | NoUsually rented tools |
| Not reliant on one person | YesSystem-led | n/a | Yes | NoOne person | YesA team, often junior-led |
Questions
How much does Passionfruit cost?
Two ways. Intelligence, the platform your own team runs, is from $499 per month. Managed Service is custom, scoped to your goals and the work involved, with a proposal after a call.
Will it work with our CMS and tools?
Yes. Passionfruit connects to the tools you already run, such as Search Console, GA4, Shopify, WordPress, Webflow, Framer and Sanity, and work ships inside that same stack.
Do we do the work, or do you?
Your choice. On Intelligence, your own team ships from prioritized action items. On Managed Service, experts whose whole job is organic search do it for you.
Is the intelligence included on every plan?
Yes. On both plans you see real-time performance, every task and every action as it ships.
Get found and chosen in AI answers.
Book a call and we will show you where Google and AI answers leave you out today, and what we would ship first to get you in.