Deep research with perplexity will change SEO completely
By Dewang Mishra (Feb 17, 2025)
Generation Process & Objectives
Purpose:
To compare two AI-generated articles
Article 1: How Local SEO Increases Profits and
Article 2: How Local SEO Drives Sustainable Business Growth: Strategies for 2025) for their effectiveness in driving SEO revenue.
Prompt Used:
Article 1: "Generate a guide on how local SEO increases profits, focusing on foundational strategies, revenue metrics, and conversion tactics."
Article 2: "Create a data-driven analysis of local SEO strategies for 2025, emphasizing hyperlocal content, technical benchmarks, and future trends like AI and sustainability." Both used keywords that were derived by top rankings keywords in the Local SEO domain.
The content outline for both articles were the same to increase the ease of measuring the output generated by both the articles.
Process:
Article 1 was generated using R1/O3 (high-effort AI tools) with a focus on readability and foundational SEO tactics.
Article 2 was created via Deep Research by Perplexity, prioritizing granular data, technical precision, and forward-looking innovations.
Flow for Comparison:
Criteria Selection: Readability, technical expertise, SEO strategies, humanization, and comprehensiveness were chosen to align with business goals (user engagement, revenue growth, and long-term resilience).
Data Extraction: Key metrics (e.g., ROI, conversion rates, schema impact) were extracted from both articles.
Scoring: Each criterion was rated on a 1–5 scale to quantify strengths and weaknesses.
1. Revenue Generation Strategies
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2. Technical SEO Foundations
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3. Content Strategies
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4. Future Trends & Innovation
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5. Local SEO Tactics
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6. Measuring SEO Impact
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Comprehensive analysis:
While in article 1 the humanization felt almost effortless, in the second article it took me more time to cross check and humanize the entire article.
Even though the first article looks more vague in terms of value additions and data backed insights and the second article runs rampant with intense data backed understanding of key pointers, I personally felt the readability score of O3 was way higher than that of perplexity deep research.
The words used were entirely dominated by AI tonality and I can sense that even though Deep research capabilities are offered by all leading LLMs, there is a long way to go until human insights would be redundant.
Looking ahead, it is optimistic to incorporate AI insights into your articles but creativity factor and ideation is still a deep research lack.
Synergizing Strategies for Maximum Profit
Article 1 excels in foundational SEO tactics (conversion optimization, technical basics).
Article 2 outperforms with granular data, hyperlocal strategies, and future-proof innovations (AI, AR, sustainability).
Recommendation: Combine Article 1’s conversion-focused approach with Article 2’s technical precision and hyperlocal content clusters. Prioritize mobile speed, schema markup, and AI-driven personalization to dominate local markets in 2025.
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Final Verdict
Article 1 excels in readability and humanization, making it ideal for audiences seeking approachable, foundational SEO advice.
Article 2 outperforms in technical expertise, SEO strategies, and comprehensiveness, catering to data-driven professionals focused on hyperlocal growth and future trends.
FAQs:
How quickly can I see profits from local SEO?
Article 2: Optimizing GMB profiles with service-area keywords and responding to reviews within 2 hours can boost bookings immediately.
Which technical factors matter most?
Article 2: Mobile speed (Core Web Vitals), SSL certification, and local backlinks account for 62% of ranking factors.
Is AI content effective for local SEO?
Article 2: Hybrid approaches (AI research + localized stories) comply with Google’s E-E-A-T standards, avoiding penalties for generic content.
Recommendation: Businesses should blend O3’ readability and user-friendly approach with perplexity’s data-backed precision. For instance, use Article 1’s conversational tone to engage audiences while implementing Article 2’s technical benchmarks (e.g., mobile speed, schema markup) and innovative tactics (AI, AR) for maximum ROI.
Bibliography
SEO Industry Snapshot: Zero-Click Traffic Trends 2025
Moz Local 2025 Industry Report
BrightLocal 2025 Consumer Behavior Study
Local SEO Technical Optimization Report 2025
The analysis equips businesses to leverage the strengths of both articles for explosive revenue growth in 2025.