$130M Indian Personal Care Brand Achieved 4X ROI on Organic Growth Channel in just 1 month

$130M Indian Personal Care Brand Achieved 4X ROI on Organic Growth Channel in just 1 month

$130M Indian Personal Care Brand Achieved 4X ROI on Organic Growth Channel
in just 1 month

Here's how we boosted their organic strategy for massive returns fast

1%

Organic Revenue.

1X

Impressions.

1%

Engagement Time.

This D2C personal care brand, known for its caffeine-infused products, was already pulling in over 325,000 organic visits every month.
But in a crowded beauty market, standing out is tough.
That’s where Passionfruit came in.
By executing an targeted organic growth strategy, we helped achieve a 4X ROI in just 30 days.
This D2C personal care brand, known for its caffeine-infused products, was already pulling in over 325,000 organic visits every month.
But in a crowded beauty market, standing out is tough.
That’s where Passionfruit came in.
By executing an targeted organic growth strategy, we helped achieve a 4X ROI in just 30 days.

STRATEGIC IMPLEMENTATION

STRATEGIC IMPLEMENTATION

STRATEGIC IMPLEMENTATION

AI-Powered Technical SEO with Automated Fixes for Web Vitals


  • Data-driven technical optimization with a focus on mobile experience (93.77% mobile traffic).

  • Optimized XML sitemap, robots.txt, and image alt tags across the website.

Revamped Content Writing Process


  • Developed the "Three Es" content strategy (Ethos, Efficacy, Experience).

  • Added FAQ content and schema to existing on-page content.

Google Search Console-First, Data-Driven SEO Execution


  • Meta tag optimization for product and collection pages

  • Keyword research targeting high-conversion terms

  • Creation of 44 high-quality backlinks

  • GSC analysis for product performance optimization

  • Strategic content clustering around core product categories (coffee, green tea, chocolate)

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PASSIONFRUIT SECRET SAUCE

PASSIONFRUIT SECRET SAUCE

A 10% increase in organic revenue and 4X growth in impressions showed an immediate impact on key brand metrics.
Engagement time also increased by 1.5X, reflecting better content relevance and user experience, establishing a foundation for sustainable long-term growth.
A 10% increase in organic revenue and 4X growth in impressions showed an immediate impact on key brand metrics.
Engagement time also increased by 1.5X, reflecting better content relevance and user experience, establishing a foundation for sustainable long-term growth.

Their Story, Their Words

Their Story, Their Words

"We started working with Passionfruit around 10 months back and it has turned out to be a great move. The team is very hands-on and prompt. They have delivered phenomenal results for us in terms of keyword ranking and traffic generated for the website. We have always found the team very collaborative and open to discussion. Would highly recommend their services"

"We started working with Passionfruit around 10 months back and it has turned out to be a great move. The team is very hands-on and prompt. They have delivered phenomenal results for us in terms of keyword ranking and traffic generated for the website. We have always found the team very collaborative and open to discussion. Would highly recommend their services"