PASSIONFRUIT SECRET SAUCE
The 10% increase in organic revenue coupled with 4x growth in impressions demonstrates an immediate and impactful effect on metrics that matter to the brand.
The 1.5x increase in engagement time shows improved content relevance and user experience, establishing a foundation for sustainable long-term growth.
STRATEGIC IMPLEMENTATION
Google Search Console-first data-driven SEO implementation
Meta tag optimization for product and collection pages
Keyword research targeting high-conversion terms
Creation of 44 high-quality backlinks
GSC analysis for product performance optimization
Strategic content clustering around core product categories (coffee, green tea, chocolate)
AI Powered Technical SEO with automated fixes of web vitals
Data-driven technical optimization focusing on mobile experience (93.77% mobile traffic)
XML sitemap, robots.txt and Image alt tag optimization across website
Revamp Content Writing Process
Development of "Three Es" content strategy (Ethos, Efficacy, Experience)
Implementation of FAQ content and schema on existing on-page content
Organic Revenue
Impressions
Engagement Time
The Brand is a D2C personal care brand with caffeine-infused products, generating 325K+ organic monthly visits.
With high competition in the beauty space, they partnered with Passionfruit to enhance their digital presence and organic growth.
