Client Background

The leading B2B SaaS platform has earned trust from executives at major companies including Salesforce, Databricks and a16z. When faced with intense market competition despite having a unique product offering, our team was approached to implement comprehensive SEO strategies that would clarify their value proposition and establish new customer acquisition channels

Remarkable Results Achieved

Our SEO implementation delivered measurable growth across multiple key performance indicators:

• Total clicks reached 221K with consistent upward trajectory

• Impressions climbed to 7.61M overall

• Average CTR stabilized at 2.9%

• Average position improved to 17.8

Most notably, recent performance data shows daily metrics of 687 clicks and 33,134 impressions as of March 6, indicating sustained growth momentum.

Even organic keywords expanded to 12,948 tracked terms, since the time of Passionfruit Implementation.

Keyword positioning breakdown above shows higher successful distribution in Top 3, 4-10, 11-20 categories, than others, indicating positive growth.

Blueprint to Execution

Target high conversion, high opportunity searches

• Being in a highly competitive market, finding keyword clusters to target was a challenge

• Passionfruit found and capitalized on such clusters, targeting 2500 Keywords

• This resulted in keywords ranked for to increase by 87%+

User Experience Enhancement

Careful analysis of user behavior patterns revealed opportunities for improved engagement.New page sections were developed specifically addressing user segments by profession and product use case, significantly improving conversion pathways throughout the site.

Content Development Strategy

Monthly production of 12 high-quality articles addressed specific user questions while building topical authority. Content creation focused on supporting primary use cases identified through customer data analysis.

Research-backed editorial planning expanded content coverage across key topic clusters, simultaneously attracting qualified traffic and strengthening domain authority in relevant subject areas.

Long-Term Growth Trajectory

Performance data demonstrates consistent upward trends from November 2023 through March 2025, with notable acceleration in recent months. Organic keyword growth shows particular strength after April 2024, with rapid expansion continuing into 2025.

The implementation of these strategic SEO initiatives transformed the client's digital presence, establishing sustainable growth channels that continue to deliver measurable business impact through increased organic visibility and user acquisition.