How a Global Wholesale Supplier Grew Organic Traffic by 12x in under 12 Months
Issues Faced by the Client
Established in 2016, this wholesale supplier offers a portfolio of over 500 globally sourced products to manufacturers across North America. Despite strong offline relationships, the company struggled with online visibility in a crowded marketplace dominated by larger competitors. After multiple failed attempts with other agencies, the client approached our team to develop a comprehensive organic growth strategy.
When starting the engagement, our analysis uncovered several critical issues:
Minimal organic visibility (under 20 daily clicks)
Poor technical SEO fundamentals
Inconsistent content quality across product pages
Weak topical authority in key ingredient categories
Seasonal traffic fluctuations affecting revenue predictability
Fast-Tracked Success Like Never Before
24.5K total clicks from organic search
2.07M total impressions
1.2% average click-through rate
24.8 average position in search results
Growth Progression
A clear progression appears in the data:
March-May 2024: Baseline establishment (0-20 daily clicks)
June-August 2024: Early growth phase (20-60 daily clicks)
September-November 2024: Acceleration period (60-120 daily clicks)
December 2024-March 2025: Sustained high performance (120-180 daily clicks)
Daily impression growth followed a similar pattern, starting below 2,000 in early 2024 and consistently reaching 10,000-12,000 by campaign end.
Execution Methodology
AI Powered Technical SEO with Automated Fixes of Web Vitals
Data-driven technical optimization improving page health and speed
XML sitemap, schemas, robots.txt and Image alt tag optimization across website
Revamp Content Writing Process
We implemented a comprehensive, AI-driven content strategy designed to maximize search visibility and user engagement. This involved creating over 120 optimized blogs, each strategically crafted to align with search intent and drive organic traffic. Leveraging AI insights, we also enriched the brand’s existing on-page content with detailed FAQ sections and schema markup, improving its chances of appearing in rich results. To further enhance content quality and visual appeal, we incorporated high-quality, relevant images with optimized alt tags and descriptions, ensuring improved accessibility and search engine indexing. This holistic approach strengthened the brand's digital presence, driving both visibility and engagement.
Data-Driven SEO Implementation
In-depth competitor analysis
Development of 2,000+ topic-focused keyword clusters
Implementation of a comprehensive interlinking structure
Strategic revamp of high-performing blog content
Campaign Impact
Beyond raw traffic metrics, our work delivered meaningful business outcomes:
Expanded geographic reach into previously untapped regional markets
Reduced customer acquisition costs by 47% compared to paid channels
Increased average order value from organic traffic visitors
Shortened sales cycle for specialty ingredient inquiries
Most importantly, the stable growth pattern suggests continuing upward trajectory as compounding SEO benefits accumulate over time.
